Welcome to our podcast where we turn big sustainability goals into real world action. Our guest is EU Climate Act Ambassasador and Senior Specialist at Svenska Lantbrukssällskapet Nora Backlund. With her impressive resume of working with rural policy and cooperation with sustainability networks, she is going to enlighten us with observations and examples from her work of driving change and changing values. We explore grassroots organising in local Ostrobothnian communities, and what students can do to drive change and take imitative, among a few other topics of discussion.